Episode #55: Best Practices for Marketing your Dental Practice | Leonard Tau

October 10, 2017

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Key Points at a Glance

  • Dr. Leonard Tau, practicing Dentist & Birdeye Associate, in conversation with Naren Arulrajah
  • Expert and Speaker on reviews and other marketing topics
  • Bought a practice in 2007 and started online marketing
  • Started teaching marketing after becoming successful and then consulting other dentists
  • Started a software called ISocial Reviews and was later acquired by Birdeye & now runs Birdeye Dental Division and Trade Show Team
  • Importance of reviews for your practice
  • How Birdeye works
  • Using reviews and referrals to grow your business
  • A) To respond or not to respond to negative reviews
    B) Prompt patients to leave a review (like text them with a link)
  • Tracking your ROI and campaigns

Visit: philadelphiapa.dentist
Email: drlentau@pcde.com
Call: (215) 969-4400

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