Episode #24: Have a strategic plan with a primary focus to grow your practice | Mr. John Cotton

April 27, 2017

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Key Points at a Glance

  • John Cotton, Dental Team Performance in conversation with Naren Arulrajah
  • Worked with banks and financial advisors to grow their business
  • Started in the dentistry field by helping a friend/neighbor who is a dentist
  • You must have a well thought out strategic plan and a focus to grow your practice
  • Changing the behavior of patients to want the dentistry that was diagnosed
  • Team members need to have a performance mindset
  • It’s your job as a dentist to create the ‘want’
  • Patients want 3 things: value, appreciation, reasonable pricing
  • Figure out what the 3 key production drivers are
  • With a strategic plan, it creates accountability for the dentist and the team
  • Engage the team
  • Building the protocol

Visit: www.whydtp.com or Email: john@whydtp.com

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