Episode #44: How Dental Practices can improve their Marketing | Minal Sampat

August 14, 2017

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Key Points at a Glance

  • Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah
  • Minal is a dental hygienist and marketing consultant
  • Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time)
  • Started working with a pediatric dentistry performing various jobs within the practice and then into marketing and fell in love with it, got good at it and started marketing company to help other dentists
  • The dentist should not be doing all tasks
  • Streamlining marketing
  • Your practice should have an ‘in house’ person
  • Data- what’s working and what’s not working
  • Design your marketing around the data
  • Evaluation of how your marketing is working
  • Focus on one platform, get good at it, then move on to the next platform
  • The most powerful way to bring new patients into your practice is word of mouth
  • Once you know what you like and trust, that’s the place you are going to go to
  • If there is someone in your practice who loves marketing, sit down and talk to them about it
  • You need to be online and have good SEO so that patients and potential patients can see you
  • It’s ok to have a couple negative reviews, as long as you respond to them in a positive way, and have more positive reviews than you do negative
Email: minal@marketinggmm.com Visit: www.marketinggmm.com Call Profitable Dentist: (732)-501-0955

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