Episode #44: How Dental Practices can improve their Marketing | Minal Sampat
August 14, 2017
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Key Points at a Glance
Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah
Minal is a dental hygienist and marketing consultant
Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time)
Started working with a pediatric dentistry performing various jobs within the practice and then into marketing and fell in love with it, got good at it and started marketing company to help other dentists
The dentist should not be doing all tasks
Streamlining marketing
Your practice should have an ‘in house’ person
Data- what’s working and what’s not working
Design your marketing around the data
Evaluation of how your marketing is working
Focus on one platform, get good at it, then move on to the next platform
The most powerful way to bring new patients into your practice is word of mouth
Once you know what you like and trust, that’s the place you are going to go to
If there is someone in your practice who loves marketing, sit down and talk to them about it
You need to be online and have good SEO so that patients and potential patients can see you
It’s ok to have a couple negative reviews, as long as you respond to them in a positive way, and have more positive reviews than you do negative
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