GROW your practice with actionable tips from expert dental authorities. FREE short videos sent to your inbox every other week. SIGN UP

Episode #59: How to apply Dr. Cialdini’s Principals in a Dental Practice | Christopher Phelps

October 13, 2017

Share this idea

Share your quick thought

This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for Growing dentists!


Like this podcast? Share this idea with dentists in your circle who you think might benefit from it.

Key Points at a Glance

  • Dr. Christopher Phelps, practicing dentist, in conversation with Naren Arulrajah
  • One of 3 trainers certified by Dr. Robert Cialdini to train others on the Principals of Influence
  • About the six principals of influence and persuasion
  • About Pre-suasion
  • Reciprocity and further commitment
  • Convenience of the moment
  • Commitment and consistency
  • Liking; getting others to ‘like’ you and your practice
  • Authority and trust
  • Building social proof
  • Invoke scarcity in your practice
  • Phone principals and call tracker ROI
  • Ethical use of principals

Visit: www.thephelpsinstitute.com or guidethemtoyes.com

We are waiting to hear from you! Share your thoughts on this Episode or give us your comments here:



Visit our About Page to learn more about Growing Dentist. Click here to Contact Us.

Latest Podcast Shows

Sign up for new Podcasts

Your Peers cannot be wrong! Join the Growing Dentist community! Registration is fast and free!