Episode #57: Top Places for a Dental Practice to do Ground Marketing | Michael Arias

October 11, 2017

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Key Points at a Glance

  • Michael Arias, Host of The Dental Marketer Pod Cast Show, in conversation with Naren Arulrajah
  • Expert in ground marketing
  • Ground marketing is person to person contact
  • Go to your favorite places (like a coffee shop) and speak to someone who always helps you and offer something for free to the employees to casually build a list of new patients
  • Build a rapport with employees first, come back another time to see if you can market to customers
  • ‘Free’ is one of the strongest words in marketing
  • Chamber of Commerce, check calendar of events and call to offer to have a table available and offer dental floss, or any other item at their events
  • Many places to market to
  • Be consistent. You will have people tell you no, so learn to deal with rejection
  • Be happy, be enthusiastic and be compassionate with everybody

Visit: thedentalmarketer.site

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