Key Points at a Glance

• Dr. Bilal Saib, Dentist and Owner of Chapel Hill Advanced Dentistry and The Passionate Dentist, in conversation with Naren Arulrajah
• One of the first people to start podcasting in dentistry
• Enjoys podcasting and getting to talk to and learn from other dentists
• Podcasts create an online presence and helps give credibility to your name
• Using small gifts for patient appreciation and referrals
• Patients you like vs unwanted patients
• ‘The Avatar’ – the absolute perfect patient
• Identifying and focusing your marketing toward your perfect patient
• Fast paced changes in marketing
• Switching the mindset of a patient by helping them
• The basic human need
• The profession of caring
• Helping the younger dentists and getting through debts
• The story on how Ekwa began
• Easing back into podcasting with new content