Inspiring Lessons in Dental Practice Success

Marketing Your Dental Practice

Episode #80
How to Apply the Influence Principals by Robert Cialdini to Grow Your Dental Practice with Angus Pryor
How to apply the Influence Principals by Robert Cialdini to grow your Dental Practice with Angus Pryor


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Key Points at a Glance

  • Angus Pryor, Dental Profit System, in conversation with Naren Arulrajah
  • Has been a drummer, diplomat, developer and a ‘drug pusher’ (Pharmaceuticals)
  • The 6 Principals of Influence – Robert Cialdini
  • Reciprocity: giving to receive
  • Commitment & consistency
  • Social Proof to grow your business
  • Become an authority figure
  • Liking: doing business with those who like you

Free Gift for Doctors listening: www.DoctorsChoiceAwards.Org
Set up a free profile on Fan’s Choice: www.fanschoice.org
Submit your email for Grow My Reviews for Free: https://www.growingdentist.com/podcast-show/

To Contact Angus Pryor:

Visit: https://dentalprofitsystem.com/
Email: thrive@dentalprofitsystem.com
Call: 1 300 513 657
Episode #70
Make Sure That Internal Marketing is in Place in Your Dental Practice with Sandy Pardue


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Key Points at a Glance

  • Sandy Pardue, Director of Consulting of Classic Practice Resources, Inc., in conversation with Naren Arulrajah
  • In dentistry for 35 years
  • Started consulting in 1993
  • Scheduling Academy
  • Spice up your practice
  • Make sure your internal marketing is in place
  • What’s happening to your existing patients?
  • Re-activation project
  • Re-Calls

Cell: 1-800-928-9289
Website: www.classicpractice.com
Episode #57
Top Places for a Dental Practice to do Ground Marketing | Michael Arias
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for dentists!


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Key Points at a Glance

  • Michael Arias, Host of The Dental Marketer Pod Cast Show, in conversation with Naren Arulrajah
  • Expert in ground marketing
  • Ground marketing is person to person contact
  • Go to your favorite places (like a coffee shop) and speak to someone who always helps you and offer something for free to the employees to casually build a list of new patients
  • Build a rapport with employees first, come back another time to see if you can market to customers
  • ‘Free’ is one of the strongest words in marketing
  • Chamber of Commerce, check calendar of events and call to offer to have a table available and offer dental floss, or any other item at their events
  • Many places to market to
  • Be consistent. You will have people tell you no, so learn to deal with rejection
  • Be happy, be enthusiastic and be compassionate with everybody

Visit: thedentalmarketer.site
thedentalmarketer.site/index.php/podcast-2
Episode #55
Best Practices for Marketing your Dental Practice | Leonard Tau
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for dentists!


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Key Points at a Glance

  • Dr. Leonard Tau, practicing Dentist & Birdeye Associate, in conversation with Naren Arulrajah
  • Expert and Speaker on reviews and other marketing topics
  • Bought a practice in 2007 and started online marketing
  • Started teaching marketing after becoming successful and then consulting other dentists
  • Started a software called ISocial Reviews and was later acquired by Birdeye & now runs Birdeye Dental Division and Trade Show Team
  • Importance of reviews for your practice
  • How Birdeye works
  • Using reviews and referrals to grow your business
  • A) To respond or not to respond to negative reviews
    B) Prompt patients to leave a review (like text them with a link)
  • Tracking your ROI and campaigns

Visit: philadelphiapa.dentist
Email: drlentau@pcde.com
Call: (215) 969-4400
Episode #44
How Dental Practices can improve their Marketing | Minal Sampat
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for dentists!
 

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Key Points at a Glance

  • Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah
  • Minal is a dental hygienist and marketing consultant
  • Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time)
  • Started working with a pediatric dentistry performing various jobs within the practice and then into marketing and fell in love with it, got good at it and started marketing company to help other dentists
  • The dentist should not be doing all tasks
  • Streamlining marketing
  • Your practice should have an ‘in house’ person
  • Data- what’s working and what’s not working
  • Design your marketing around the data
  • Evaluation of how your marketing is working
  • Focus on one platform, get good at it, then move on to the next platform
  • The most powerful way to bring new patients into your practice is word of mouth
  • Once you know what you like and trust, that’s the place you are going to go to
  • If there is someone in your practice who loves marketing, sit down and talk to them about it
  • You need to be online and have good SEO so that patients and potential patients can see you
  • It’s ok to have a couple negative reviews, as long as you respond to them in a positive way, and have more positive reviews than you do negative
Email: minal@marketinggmm.com Visit: www.marketinggmm.com Call Profitable Dentist: (732)-501-0955
Episode #23
Marketing is growing confidence | Naren Arulrajah and JV Crum III
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for dentists!


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Key Points at a Glance

  • Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com
  • Great marketing is about growing confidence
  • When you build a strong reputation with marketing, customers will trust in your product
  • Make innovation a huge part of your brand, constantly create, constantly improve
  • You need to have clarity to what kind of experience you want to create
  • You need to live it, live the experience you create for your customers
  • Who do you want to be a hero to?
  • Technology should be the servant, not the other way around
  • When people love you, they want you to succeed, they tell their friends about you
  • Every day you improve, you become better not only for yourself but to those you are a hero to
  • When you are able to simplify you can move forward and grow in your business
  • You’re not in competition with everyone else, your competing with yourself and getting better
  • Sometimes you have to change the way you look at the world to make an impact
  • When you give your all to your customers who turn into fans the relationship and loyalty grows immensely
  • Think about the mindsets of the people who you are a hero to
  • Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers
  • As a society, people are happier when they are a hero to others

Visit: www.consciousmillionaire.com or Email: jvcrum3@consciousmillionaire.com