Top Places for a Dental Practice to do Ground Marketing | Michael Arias
Key Points at a Glance
Michael Arias, Host of The Dental Marketer Pod Cast Show, in conversation with Naren Arulrajah
Expert in ground marketing
Ground marketing is person to person contact
Go to your favorite places (like a coffee shop) and speak to someone who always helps you and offer something for free to the employees to casually build a list of new patients
Build a rapport with employees first, come back another time to see if you can market to customers
‘Free’ is one of the strongest words in marketing
Chamber of Commerce, check calendar of events and call to offer to have a table available and offer dental floss, or any other item at their events
Many places to market to
Be consistent. You will have people tell you no, so learn to deal with rejection
Be happy, be enthusiastic and be compassionate with everybody
How Dental Practices can improve their Marketing | Minal Sampat
Key Points at a Glance
Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah
Minal is a dental hygienist and marketing consultant
Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time)
Started working with a pediatric dentistry performing various jobs within the practice and then into marketing and fell in love with it, got good at it and started marketing company to help other dentists
The dentist should not be doing all tasks
Streamlining marketing
Your practice should have an ‘in house’ person
Data- what’s working and what’s not working
Design your marketing around the data
Evaluation of how your marketing is working
Focus on one platform, get good at it, then move on to the next platform
The most powerful way to bring new patients into your practice is word of mouth
Once you know what you like and trust, that’s the place you are going to go to
If there is someone in your practice who loves marketing, sit down and talk to them about it
You need to be online and have good SEO so that patients and potential patients can see you
It’s ok to have a couple negative reviews, as long as you respond to them in a positive way, and have more positive reviews than you do negative
Marketing is growing confidence | Naren Arulrajah and JV Crum III
Key Points at a Glance
Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com
Great marketing is about growing confidence
When you build a strong reputation with marketing, customers will trust in your product
Make innovation a huge part of your brand, constantly create, constantly improve
You need to have clarity to what kind of experience you want to create
You need to live it, live the experience you create for your customers
Who do you want to be a hero to?
Technology should be the servant, not the other way around
When people love you, they want you to succeed, they tell their friends about you
Every day you improve, you become better not only for yourself but to those you are a hero to
When you are able to simplify you can move forward and grow in your business
You’re not in competition with everyone else, your competing with yourself and getting better
Sometimes you have to change the way you look at the world to make an impact
When you give your all to your customers who turn into fans the relationship and loyalty grows immensely
Think about the mindsets of the people who you are a hero to
Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers
As a society, people are happier when they are a hero to others
